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Benelli is one of the oldest motorcycle manufacturers in the world. It is also the oldest Italian motorcycle manufacturer in business. Established in 1911, despite the difficulties encountered, including wars or economic crises, it has practically never stopped producing motorcycles and scooters.
The company's revolutionary spirit and desire to innovate doesn't end with functionality or aesthetics though. Benelli has always been incredibly courageous and innovative in terms of research and development for its products and in recruiting young engineers and designers.
Our bikes may be unique, but they are not exclusive. They aren't intended just for expert riders or collectors. They aren't built to look at, but first and foremost for riding. They are for all of those people who love a thrilling ride and like to make different choices, who share one dream and love motorcycles more than anything.
Today, we can safely say that in recent years Benelli has brought a refreshing breath of innovation and change to the motorcycle industry. |